Keyword Research
Using Google’s Best Practice

Keyword Research

Trusted by leading practices across the UK and USA

What is Keyword Research?

Keyword Research

The systematic process of identifying and selecting the specific words and phrases that people commonly use when conducting searches on search engines like Google, Bing, or Yahoo. These keywords are integral to improving a website’s visibility in search engine results pages (SERPs) and driving targeted organic traffic to the site.

Our effective keyword research involves several steps:

Generating Ideas

Brainstorming and compiling a list of potential keywords and phrases that are relevant to your business, services, or content.

Keyword Expansion

Utilising various tools and resources to expand the initial list of keywords, uncovering related terms, synonyms, and long-tail variations.

Search Volume Analysis

Evaluating the search volume for each keyword, which indicates how often a specific term is searched for. This helps identify keywords with higher potential traffic.

Keyword Relevance

Assessing the relevance of keywords to your business goals, target audience, and the content you plan to create or optimise.

Competition Analysis

Gauging the level of competition for each keyword by understanding how many other websites are targeting the same terms. This can help prioritise less competitive but still valuable keywords.

Intent Examination

Understanding the searcher’s intent behind each keyword – whether they are looking for information, seeking to make a booking, or looking for a specific solution.

Long-Tail Keywords

Considering longer and more specific phrases that reflect niche topics, as they can often attract highly relevant and engaged users.

Keyword Prioritisation

Selecting a set of primary and secondary keywords that align with your content strategy and business objectives.


Incorporating location-specific keywords if your business operates in a specific geographic area.

Keyword research is a foundational aspect of search engine optimization (SEO) and content creation. It helps ensure that your website’s content aligns with what users are actively searching for, which improves the chances of your content being discovered by the right audience and ultimately drives relevant traffic to your website.

How Does Keyword Research Work?

Research Tools

As a company, we use leading keyword research tools and other SEO tools on the market. Industry-leading platforms that the best-of-the-best use.

We do a LOT of research to first understand your target audience. Who are they? What are their problems? How do they search? Are they interested in booking today or do they want to just do some research?

After understanding your target audience, we get to work. Depending on the industry, we’ll find the highest-value keywords for your business.

After that, we categorise the keywords by “content opportunity score” so that your business can target the “low hanging fruit” that will lead to the quickest and most long-term ROI.

How Can Your Business Benefit
From Keyword Research?


Real data to make strategic decisions – not based on assumptions

Better ROI

By targeting optimal keywords you will benefit from quicker rankings and a better return on investment.

Time Well Spent

By investing in keyword research, we know which keywords you want to rank for and therefore have a benchmark that we can track over time


The power of ongoing local SEO & keyword research
30%+ New Users in 5 Months

  • 30%+ New users in under 5 months
  • 14%+ Increase in US traffic
  • 2257%+ Referral traffic (23x more referrals)
  • 9%+ New users from organic search
  • Client bookings have increased from 2-3 per month to 15-17 booked calls per month and growing
Oregon Natural Medicine Results


Keyword Research Statistics

93% of the time, an online session begins by searching keywords on a search engine

Search Engine Journal

16-20% of keywords searched on Google in any given day have never been searched before

Internet Live Stats

Every month, people visit over 1.5 billion business locations related to keywords they searched for on Google.

Think With Google

What Happens If You DON’T Invest In Keyword Research?

Failing to identify relevant keywords means missing out on potential opportunities to capture organic traffic. You won’t be optimizing your content to align with what users are actively searching for.

Keyword-optimised content helps search engines understand the context of your pages. Without targeted keywords, your content is less likely to rank well in search engine results, reducing your online visibility.

A lack of keyword optimisation can result in lower traffic, engagement, and conversions, negatively impacting your return on investment (ROI) for marketing efforts.

If your business operates in a specific location, neglecting local keyword research can prevent you from attracting customers in your immediate vicinity.

We get results. It’s that simple

Spend less time trying to figure it all out.

Small Number of Clients

2-3 New Clients Per Month

We only work with a small group of clients each month to ensure everyone achieves maximum results.

Boost Growth

Boost Growth

We implement monthly in-depth strategies that are tailored to your site’s needs including on-page and off-page SEO.

Monthly Reporting

Monthly Reporting

Everything you need to know about your website and ongoing SEO campaign including monthly performance.


Read Our Case Studies

Delve deeper into our process.

Case Study
Unlocking Rapid Online Visibility- Achieving 1st Page Google Results within 4 Weeks of Website Launch

Unlocking Rapid Online Visibility:
Achieving 1st Page Google Results within 4 Weeks of Website Launch

Case Study
Organic Traffic Increase

Injury Clinic SEO Case Study:
increase in organic traffic in just 6 months

Case Study
187% Organic Traffic Increase

Holistic Medicine Case Study:
Driving a 187%
increase in organic traffic in 12 months.


Get Started Today

With our all-inclusive website design and SEO services we generate more search traffic and enquiries to your therapy or clinic website. Book your free consultation call with us.