KEYWORD RESEARCH FOR THERAPISTS & PRACTITIONERS
Keyword Research
Using Google’s Best Practice

Trusted by leading practices across the UK and USA









What is Keyword Research?
Keyword Research
The systematic process of identifying and selecting the specific words and phrases that people commonly use when conducting searches on search engines like Google, Bing, or Yahoo. These keywords are integral to improving a website’s visibility in search engine results pages (SERPs) and driving targeted organic traffic to the site.
Our effective keyword research involves several steps:
Generating Ideas
Brainstorming and compiling a list of potential keywords and phrases that are relevant to your business, services, or content.
Keyword Expansion
Utilising various tools and resources to expand the initial list of keywords, uncovering related terms, synonyms, and long-tail variations.
Search Volume Analysis
Evaluating the search volume for each keyword, which indicates how often a specific term is searched for. This helps identify keywords with higher potential traffic.
Keyword Relevance
Assessing the relevance of keywords to your business goals, target audience, and the content you plan to create or optimise.
Competition Analysis
Gauging the level of competition for each keyword by understanding how many other websites are targeting the same terms. This can help prioritise less competitive but still valuable keywords.
Intent Examination
Understanding the searcher’s intent behind each keyword – whether they are looking for information, seeking to make a booking, or looking for a specific solution.
Long-Tail Keywords
Considering longer and more specific phrases that reflect niche topics, as they can often attract highly relevant and engaged users.
Keyword Prioritisation
Selecting a set of primary and secondary keywords that align with your content strategy and business objectives.
Localisation
Incorporating location-specific keywords if your business operates in a specific geographic area.
Keyword research is a foundational aspect of search engine optimization (SEO) and content creation. It helps ensure that your website’s content aligns with what users are actively searching for, which improves the chances of your content being discovered by the right audience and ultimately drives relevant traffic to your website.
How Does Keyword Research Work?
Research Tools
As a company, we use leading keyword research tools and other SEO tools on the market. Industry-leading platforms that the best-of-the-best use.
We do a LOT of research to first understand your target audience. Who are they? What are their problems? How do they search? Are they interested in booking today or do they want to just do some research?
After understanding your target audience, we get to work. Depending on the industry, we’ll find the highest-value keywords for your business.
After that, we categorise the keywords by “content opportunity score” so that your business can target the “low hanging fruit” that will lead to the quickest and most long-term ROI.
How Can Your Business Benefit
From Keyword Research?
Data
Real data to make strategic decisions – not based on assumptions
Better ROI
By targeting optimal keywords you will benefit from quicker rankings and a better return on investment.
Time Well Spent
By investing in keyword research, we know which keywords you want to rank for and therefore have a benchmark that we can track over time
OREGON NATURAL MEDICINE
The power of ongoing local SEO & keyword research
30%+ New Users in 5 Months
- 30%+ New users in under 5 months
- 14%+ Increase in US traffic
- 2257%+ Referral traffic (23x more referrals)
- 9%+ New users from organic search
- Client bookings have increased from 2-3 per month to 15-17 booked calls per month and growing
Keyword Research Statistics
93% of the time, an online session begins by searching keywords on a search engine
Search Engine Journal
16-20% of keywords searched on Google in any given day have never been searched before
Internet Live Stats
Every month, people visit over 1.5 billion business locations related to keywords they searched for on Google.
Think With Google
What Happens If You DON’T Invest In Keyword Research?
Failing to identify relevant keywords means missing out on potential opportunities to capture organic traffic. You won’t be optimizing your content to align with what users are actively searching for.
Keyword-optimised content helps search engines understand the context of your pages. Without targeted keywords, your content is less likely to rank well in search engine results, reducing your online visibility.
A lack of keyword optimisation can result in lower traffic, engagement, and conversions, negatively impacting your return on investment (ROI) for marketing efforts.
If your business operates in a specific location, neglecting local keyword research can prevent you from attracting customers in your immediate vicinity.
We get results. It’s that simple
Spend less time trying to figure it all out.

2-3 New Clients Per Month
We only work with a small group of clients each month to ensure everyone achieves maximum results.

Boost Growth
We implement monthly in-depth strategies that are tailored to your site’s needs including on-page and off-page SEO.

Monthly Reporting
Everything you need to know about your website and ongoing SEO campaign including monthly performance.
Read Our Case Studies
Delve deeper into our process.
Get Started Today
With our all-inclusive website design and SEO services we generate more search traffic and enquiries to your therapy or clinic website. Book your free consultation call with us.