A growing number of Occupational Therapists offer their services online, so it is crucial for therapists to ensure their websites are optimised to rank higher in search engine results and attract potential clients.
“JOTS Occupational Therapy” is a newly launched practice set in beautiful Bermuda. JOTS offers Children’s Occupational Therapy services helping babies, infants, children and young people grow, learn, have fun and socialise to develop their full potential so that they are able to participate in daily life, thrive and reach their full potential.
We had a really deep and thorough video call with our client to figure out what they needed for their website. We talked about the services they wanted to provide and even shared some ideas about how the website should look and feel. Since our client is just starting out in the digital world, they were feeling pretty overwhelmed about getting their online presence up and running. They were even worried about all the content they’d need to create for a whole website.
The idea was to design a clean and concise website, with a clear navigation, the ability to populate ongoing events, and forms would be created for patient intake, along with utilising our collaborative copy writing services, and image sourcing.
Keyword Research and Strategy:
We generated a list of important keywords and search phrases related to children’s occupational therapy, sensory assessment, and perceptual skills. To do this, we used both keyword research tools and our own industry expertise. Then, we carefully integrated these keywords into the website’s content, meta tags, and alt tags, all part of a smart strategy to boost our online visibility.
We fine-tuned the website’s content to include the specific target keywords we had identified. This was done in a way that still felt natural and easy for users to read and understand. We also made sure that title tags, meta descriptions, headings, and image alt text were all aligned with the chosen keywords to improve our online presence. Furthermore, we enhanced the internal linking structure to make it easier for visitors to navigate the website.
We worked on the technical aspects of the website to make it better in terms of page speed, mobile friendliness, and overall site structure. These changes were made to enhance the experience for users and make it easier for search engines to crawl the site efficiently
Since the practice is focused on serving the local community, we used specific local SEO strategies to make sure they are easily found within Hamilton, Bermuda. We optimised the Google My Business (GMB) listing, worked on local citations, all of these efforts were aimed at boosting the visibility in local searches.
Monitoring and Analysis:
The impact of the SEO strategies are closely monitored using tools like Google Analytics and Google Search Console. Key performance indicators (KPIs), including organic traffic, bounce rate, average session duration, and conversion rate, are tracked over time.
Google Lighthouse Results
The case study presents the data collected in just 4 weeks from the initial launch of the website. Following the implementation of the SEO strategies. It showcases that JOTS Occupational Therapy is already ranking page 1 on Google for the search term ‘Children’s Occupational Therapy Bermuda’ along with first page placement on Google Maps.
Conclusion: The case study wraps up with a summary of the effective SEO tactics used to optimize a recently launched website on a newly registered domain name. This highlights the crucial role of building a well-structured site and implementing essential SEO strategies during the critical early stages to maximise visibility right from the moment the website is launched.
With our all-inclusive website design and SEO services we generate more search traffic and enquiries to your therapy or clinic website. Book your free consultation call with us.
Therapy in Design is a website design and SEO growth partner that helps practitioners and therapists like you grow their online presence, organic local search traffic and client base. Request a consultation to discover how we can help your business thrive online.
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