187% increase in organic traffic search traffic.
Holistic Medicine Website: A Case Study

This case study explores the successful website rebuild and implementation of search engine optimisation (SEO) strategies that led to a significant 187% increase in search traffic for a holistic medicine website.

The study analyses the process, tactics, and outcomes of the SEO, focusing on how targeted optimisation techniques contributed to the website’s growth and enhanced its online visibility in a competitive niche.

The field of holistic medicine has experienced considerable growth in recent years, with more people seeking alternative healthcare solutions. To attract and engage a broader audience, “Oregon Natural Medicine” wanted to refresh their tired ten year old website and improve its search engine ranking and organic traffic through effective SEO practices.

Oregon Natural Medicine specialises in the treatment of women’s health, men’s health and hormone management. The approach is grounded in the most current research and understanding of hormones, nutrition and botanical medicine in developing an individualised treatment plan to optimise the health and wellbeing of patients.

Original Websites Home Page

Initial Website Analysis:
The website’s existing SEO status is analysed to identify areas for improvement. Key factors, including website structure, content quality, keyword usage, backlink profile, site speed, and mobile responsiveness, are assessed.

Website Analysis Findings:
The website was tired and dated, and had no major rebrand or updates for nearly 10 years. The content was sparse and the navigation of the site needed improvement. No CTA was implemented across the site. The current SEO needed improvement, with little to no meta data being used. Site speed was good, however the site was not mobile responsive.

Keyword Research and Strategy:
Comprehensive keyword research is conducted to identify relevant and high-volume search terms in the holistic medicine and hormone therapy domain. The research helps in understanding user intent and crafting a targeted keyword strategy for on-page and off-page optimisation.

Collaborative Copywriting:
Extensive research of all the services offered and each page copy written in a friendly informative tone.

The content is tailored to address users’ pain points, provide practical advice, and establish “Oregon Natural Medicine” as an authority in Holistic Medicine.

On-Page SEO:
The website’s content is optimized to align with the identified target keywords and user intent. Title tags, meta descriptions, headings, and image alt text are revised to improve relevancy and click-through rates. Additionally, internal linking is enhanced for improved navigation.

Technical SEO:
The website’s technical aspects, including page load speed, mobile responsiveness, and structured data implementation, are optimised to enhance user experience and search engine crawling efficiency.

Local SEO:
Local SEO strategies are implemented to improve visibility in local search results.

Monitoring and Analysis:
The SEO’s progress is continuously monitored using tools like Google Analytics and Google Search Console. Key performance indicators (KPIs), such as organic search traffic, keyword rankings, conversion rate, and user engagement metrics, are tracked over a defined period.


The case study presents the data collected over a 12 month period following the implementation of the SEO strategies. It showcases the substantial 187% increase in organic search traffic, improved keyword rankings, and increased user engagement on the website.

187% increase in organic traffic in 12 months to this Holistic Medicine website.

The case study concludes with an overview of the successful SEO strategies employed for the “Oregon Natural Medicine ” website. It emphasises the importance of understanding the target audience, conducting thorough keyword research, and implementing a holistic approach to SEO. The study also highlights the significance of continuously monitoring and refining SEO efforts to maintain and enhance search traffic growth over time.

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