On-Page SEO FOR THERAPISTS & PRACTITIONERS

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On-Page SEO

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What is On-Page SEO?

On Page SEO

On-page SEO refers to the optimisation of various elements directly on a webpage to improve its search engine visibility and ranking. This includes both the content and the HTML source code of the page.

While some technical aspects are involved, it’s not just about the back end of the website. It encompasses a wide range of factors that influence how search engines perceive and rank your content.

Key Components

Keyword Optimisation

Choosing relevant keywords and strategically incorporating them into your content, headings, and meta tags.

High-Quality Content

Creating valuable, informative, and engaging content that addresses the needs of your target audience.

Title Tags

Crafting descriptive and keyword-rich title tags that accurately reflect the content of the page.

Headings & Subheadings

Using proper heading hierarchy (H1, H2, H3, etc.) to structure your content and make it more readable for both users and search engines.

URL Structure

Creating clean and descriptive URLs that include relevant keywords.

Internal Linking

Linking to other relevant pages within your website to provide additional context and improve navigation.

Page Loading Speed

Ensuring that your page loads quickly by optimising images, minimising code, and using caching techniques.

Schema Markup

Implementing structured data markup to provide additional information to search engines and enhance the visibility of rich snippets in search results.

User Experience (UX)

Creating a positive user experience by organising content logically, using a readable font, and ensuring easy navigation.

Mobile Friendliness

Designing your page to be responsive and user-friendly on mobile devices.

How Does On-Page SEO Work?

What is On-Page SEO?

The effectiveness of on-page SEO is rooted in the structure of Google’s algorithm.

Think of Google’s bots as explorers that visit all websites on the Internet. They look at what’s on each webpage. Based on what they find, Google’s system decides which websites should show up at the top when you search for something.

Imagine Google’s job is to figure out which information will help the person searching the most. It’s like trying to find the best answers to questions.

Without proper on-page SEO, your website doesn’t even have the opportunity to rank.

Page 1 Google Results JOTS

Figure 1. Displays client rnaking on the first page of Google for the search term ‘Children’s Occupational Therapy Bermuda’
Figure 2. Displays JOTS ranking on Google Maps for Occupational Therapists Bermuda
We achieved this result in under 4 weeks of the site going live read the full case study here

How Can Your Business Benefit From On-Page SEO?

Increased Organic Traffic

Higher rankings lead to more organic (unpaid) traffic to your website.
When your content appears near the top of search results, users are more likely to click through to your site.

Targeted Audience Reach

On-page SEO involves optimising for specific keywords and topics.
This means you can tailor your content to match what your target audience is searching for, ensuring you reach the right people.

Higher Conversion Rate

When your content is optimised for both search engines and users, visitors are more likely to engage with your offerings. This can lead to higher conversion rates, whether that’s making a booking, signing up for a newsletter, or taking any other desired action.

Long-Term Results

Properly executed on-page SEO has lasting effects.
Unlike some short-term marketing tactics, the benefits of improved rankings and visibility can persist over the long term.

INJURY CLINIC BERKSHIRE

Increasing traffic by 500%+
in 12 months

  • 600%+ New users (7x more than previous year)
  • 500%+ Increase in UK traffic (6x than previous year)
  • 500%+ Organic search (6x more visibility than previous year)
  • 300%+ Increase in bookings (4x more new patient enquiries than previous year)
READ THE CASE STUDY
West Berkshire Injury Clinic

CLICK IMAGE TO ENLARGE

On-Page SEO Statistics

93% of Google-owned traffic is based on HTTPS sites
50% of search queries are four words of longer
91% of content get no organic traffic from Google
12% of search queries have a featured snippet box

What Happens If You DON’T Invest In On-Page SEO?

Continuing to follow the same path will lead to the same results you’ve seen before.” In this case, those results are probably poor rankings and a lack of local visibility.

Failing to allocate resources for SEO diminishes your chances of achieving prominent Google rankings for lucrative keywords, ultimately limiting the potential for significant business revenue.

The thought of your competitors in your local area raking in substantial profits by attracting potential clients who could have been yours might keep you up at night.

We get results. It’s that simple

Spend less time trying to figure it all out.

Small Number of Clients

2-3 New Clients Per Month

We only work with a small group of clients each month to ensure everyone achieves maximum results.

Boost Growth

Boost Growth

We implement monthly in-depth strategies that are tailored to your site’s needs including on-page and off-page SEO.

Monthly Reporting

Monthly Reporting

Everything you need to know about your website and ongoing SEO campaign including monthly performance.

VIEW CLIENT RESULTS

Read Our Case Studies

Delve deeper into our process.

Case Study
Unlocking Rapid Online Visibility- Achieving 1st Page Google Results within 4 Weeks of Website Launch

Unlocking Rapid Online Visibility:
Achieving 1st Page Google Results within 4 Weeks of Website Launch

READ MORE
Case Study
Organic Traffic Increase

Injury Clinic SEO Case Study:
2280% increase in organic traffic in just 6 months

READ MORE
Case Study
187% Organic Traffic Increase

Holistic Medicine Case Study:
Driving a 187% increase in organic traffic in 12 months.

READ MORE

Get Started Today

With our all-inclusive website design and SEO services we generate more search traffic and enquiries to your therapy or clinic website. Book your free consultation call with us.

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